Nine in 10 young Australians read news every month, a figure far greater than any other media channel DOWNLOAD REPORT NOW
Hear from Australia’s most influential CMOs on how to drive growth WATCH NOW

Deep Dives

rebel x The Sun Herald

The Brief

Although rebel is a well-known and established sports retailer, it aspires to stand for more. rebel developed their “Sport is Calling” proposition which launched in 2020. Through the power of their campaign rebel were seeking a partner to help them drive understanding of the “Sport Is Calling” tagline, and the transformative power of sport. 

The Execution

To engage Australians with “Sport Is Calling”, we used key, relatable and recognisable Nine talent to create a call to arms, building on the rebel brand manifesto. We put the challenge out to the people of Australia to unpack what sport means to them – to tell us how sport calls out to them; how it lifts them up; how it shapes their day; and how it allows them to unwind.

Nine launched a network-wide competition, using Erin Molan and James Bracey, challenging Australians to tell us what sport means to them for the chance to win $20,000 cash. The campaign was launched via a cross-platform approach featuring a 30-second TVC, full wraps of the Sun Herald and Sunday Age, an integrated segment in Sports Sunday, and home-page buyouts of our digital mastheads.

Deep Dives Case Studies
30th Aug

MYOB x News Corp Australia

News media provides an effective contextual advertising environment for MYOB

MYOB x News Corp Australia

News media provides an effective contextual advertising environment for MYOB

Deep Dives Case Studies
27th Aug

ANZ x The Australian

How “being in the news” helped ANZ change brand perceptions

ANZ x The Australian

How “being in the news” helped ANZ change brand perceptions

Deep Dives Case Studies
27th Aug

News does the heavy lifting for Nissan

Why news plays a vital role in the media mix for Nissan

News does the heavy lifting for Nissan

Why news plays a vital role in the media mix for Nissan

There are no results to display. Please try a different keyword or reset the filters to see everything.