News consumption surpasses daily essentials, reaching 22 million Australians. GET THE FACTS
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Exposing the 'brand suitability' myth. Uncover the truth. Advertising in hard news has hard-hitting impact and should not be avoided. DOWNLOAD REPORT

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The unsung hero of brand growth: Cheat Sheet

Trust in the superpowers of Total News

Rather than always increasing overall ad budgets, brand building can be achieved by adjusting budget mix and reallocating more to Total News. Get the cheat sheet now for all of the facts that prove News can be relied upon for superior audience reach, brand memory, attention & brand growth.

Total News is super engaging and results prove its power for improving audience impact. If you want to build a brand, supercharge your mix by shifting 5% more to news for powerful results.


Research Fact Packs
24th Feb

Fundamentals: Facts and stats February, 2025
Fundamentals: Facts and stats February, 2025

Research Fact Packs
25th Nov

Fundamentals: Facts and stats November, 2024
Fundamentals: Facts and stats November, 2024

Research Research
26th Aug

Exposing the ‘brand suitability’ myth.
Exposing the ‘brand suitability’ myth.
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