Total News Publishing reaches 21.8 million Australians with engagement across multiple brands. GET THE FACTS
Exposing the 'brand suitability' myth. Uncover the truth. Advertising in hard news has hard-hitting impact and should not be avoided. DOWNLOAD REPORT
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Total News: The unsung hero of brand growth

Trust in the superpowers of Total News

Advertising in News can be relied upon for superior audience reach, brand memory, attention & brand growth. Rather than always increasing overall ad budgets, brand building can be achieved by adjusting budget mix and reallocating more to Total News.

  • Unmatchable reach: Engaging 19 million Aussies each week, news has your audience – more than any other channel
  • Lengthy brand exposure: Not only will you get the reach but unlike other media platforms, News audiences spend longer reading news – in fact, 20% more time than last year
  • The memory game: News delivers more brand memory, short & long term, for light buyers, than social & other websites

Supercharge with news. Shift your mix by 5%.

Total News is super engaging and results prove its power for improving audience impact. If you want to build a brand, supercharge your mix by shifting 5% more to news for powerful results.

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Research Fact Packs
25th Nov

Fundamentals: Facts and stats November, 2024
Fundamentals: Facts and stats November, 2024

Research Research
26th Aug

Exposing the ‘brand suitability’ myth.
Exposing the ‘brand suitability’ myth.

Research Fact Packs
19th Aug

Fundamentals: Facts and stats August, 2024
Fundamentals: Facts and stats August, 2024
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