Total News Publishing deeply engrained in Australians’ lives with 21.7m readers and nine in ten engaged by up to four different titles every month. GET THE FACTS
Exposing the 'brand suitability' myth. Uncover the truth. Advertising in hard news has hard-hitting impact and should not be avoided. DOWNLOAD REPORT
Hear what Australia’s most influential Agency Leaders have to say. WATCH BURNING QUESTIONS NOW

Trending

Australian recycling success story: 68% of Australian newsprint recovered in 2019

Despite the loss of offshore recycling options, in 2019, Australia recorded one of the best rates of newsprint recycling in the world

Australia continues to achieve impressive rates for recovered newsprint according to figures released today by the NewsMediaWorks.

The Newsprint Recovery Figures for 2019 report shows that despite the loss of offshore recycling options for Australian newsprint, the recycling rate fell only 6%. For the period, the proportional national recovery rate for newsprint was 68.2%.

Globally, the newsprint recovery rate is included in wider paper recycling figures for many markets. In 2017, Germany cited a municipal paper recycling rate of 68% and in the US, the 2018 paper recycling rate was 68.1%, according to the American Forest & Paper Association.

NewsMediaWorks Executive Director Environment Dr Tony Wilkins said: “Recycling of newspapers is an Australian success story. We are near the best in the world at 68%. However, recovery of newsprint continues to be ever more complex and fragmented with recycling markets subject to significant upheaval. Significant fires and disposals to landfill also reduced the recycling rate. In this context, the recovery rate reflects both the importance of the fibre, and the efforts of industry.”

Under the banner of the NewsMediaWorks, Dr Wilkins continues to work closely with Australia’s major newspaper and magazine publishers including Nine, News Corp Australia, Seven West Media and Bauer to ensure maximum rates of newsprint recovery are achieved.

To further support the efforts of Australian publishers, Dr Wilkins suggests the reuse of newspapers and magazines by consumers be recognised as a legitimate form of recycling. Previous research shows around 7.7% of newspapers are reused in the home. When this figure is added to the recycling rate, the total recovery increases to 76%.

While the report notes significant growth for moulded paper products made from old newspapers such as egg cartons, as well as stable growth in pet products including kitty litter, support for improving the quality of newspapers collected from households will also help to meet the need for continued export of recovered paper. Collection methods that require the separation of paper and other recyclable items, as well as container deposit schemes, will help to reduce contamination from household recycling collections.

Additionally, Dr Wilkins encourages the consideration of a ‘Waste to Energy’ option. Waste to Energy would see materials that would otherwise end up in landfill used to produce power that can support renewable energy supplies.

Two future policy options for supporting the recycling of newsprint are gaining importance. These are Waste to Energy and continued ability to access export markets, with the concurrent increase in quality needed to access the increased quality standards set by these markets.
Dr Anthony Wilkins
Executive Director Environment, ThinkNewsBrands

Trending Media Release
28th Aug

News publishing media industry recognised for recycling leadership
News publishing media industry recognised for recycling leadership

Trending
26th Aug

ThinkNewsBrands debunks ‘brand suitability’ myth with new multi-study report.
ThinkNewsBrands debunks ‘brand suitability’ myth with new multi-study report.

Trending News
19th Aug

News readership grows to 21.7m 14+ monthly, most reading up to 4 titles.
News readership grows to 21.7m 14+ monthly, most reading up to 4 titles.

Trending
19th Aug

Total News Publishing deeply engrained in Australians’ lives with 21.7m readers and nine in ten engaged by up to four different titles every month.

Total News Publishing readership has grown to an incredible 21.7m Australians aged 14+ each month.

Total News Publishing deeply engrained in Australians’ lives with 21.7m readers and nine in ten engaged by up to four different titles every month.

Total News Publishing readership has grown to an incredible 21.7m Australians aged 14+ each month.

Trending Media Release
5th Aug

ThinkNewsBrands joins forces with Australian Marketing Institute to boost news publishing media education.
ThinkNewsBrands joins forces with Australian Marketing Institute to boost news publishing media education.

Trending News
30th Jul

Ben Shepherd and Vanessa Lyons slam Christian Juhl’s claim brands ‘avoid news’: ‘Completely out of hand’
Ben Shepherd and Vanessa Lyons slam Christian Juhl’s claim brands ‘avoid news’: ‘Completely out of hand’

Trending News
22nd Jul

The digital shift of news publishing is well and truly established – for the benefit of readers and advertisers alike
The digital shift of news publishing is well and truly established – for the benefit of readers and advertisers alike

Trending News
21st Jun

University of Canberra’s 2024 Digital News Report is more cheer than fear.
University of Canberra’s 2024 Digital News Report is more cheer than fear.

Trending News
20th May

Roy Morgan: Written News reaches 97% of Aussies.
Roy Morgan: Written News reaches 97% of Aussies.