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Trending

Australian recycling success story: 68% of Australian newsprint recovered in 2019

Despite the loss of offshore recycling options, in 2019, Australia recorded one of the best rates of newsprint recycling in the world

Australia continues to achieve impressive rates for recovered newsprint according to figures released today by the NewsMediaWorks.

The Newsprint Recovery Figures for 2019 report shows that despite the loss of offshore recycling options for Australian newsprint, the recycling rate fell only 6%. For the period, the proportional national recovery rate for newsprint was 68.2%.

Globally, the newsprint recovery rate is included in wider paper recycling figures for many markets. In 2017, Germany cited a municipal paper recycling rate of 68% and in the US, the 2018 paper recycling rate was 68.1%, according to the American Forest & Paper Association.

NewsMediaWorks Executive Director Environment Dr Tony Wilkins said: “Recycling of newspapers is an Australian success story. We are near the best in the world at 68%. However, recovery of newsprint continues to be ever more complex and fragmented with recycling markets subject to significant upheaval. Significant fires and disposals to landfill also reduced the recycling rate. In this context, the recovery rate reflects both the importance of the fibre, and the efforts of industry.”

Under the banner of the NewsMediaWorks, Dr Wilkins continues to work closely with Australia’s major newspaper and magazine publishers including Nine, News Corp Australia, Seven West Media and Bauer to ensure maximum rates of newsprint recovery are achieved.

To further support the efforts of Australian publishers, Dr Wilkins suggests the reuse of newspapers and magazines by consumers be recognised as a legitimate form of recycling. Previous research shows around 7.7% of newspapers are reused in the home. When this figure is added to the recycling rate, the total recovery increases to 76%.

While the report notes significant growth for moulded paper products made from old newspapers such as egg cartons, as well as stable growth in pet products including kitty litter, support for improving the quality of newspapers collected from households will also help to meet the need for continued export of recovered paper. Collection methods that require the separation of paper and other recyclable items, as well as container deposit schemes, will help to reduce contamination from household recycling collections.

Additionally, Dr Wilkins encourages the consideration of a ‘Waste to Energy’ option. Waste to Energy would see materials that would otherwise end up in landfill used to produce power that can support renewable energy supplies.

Two future policy options for supporting the recycling of newsprint are gaining importance. These are Waste to Energy and continued ability to access export markets, with the concurrent increase in quality needed to access the increased quality standards set by these markets.
Dr Anthony Wilkins
Executive Director Environment, ThinkNewsBrands

Trending Media Release
27th Nov

Latest readership figures reveal 20.8 million Australians read Total News, with broad multi-category engagement.

Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.

Latest readership figures reveal 20.8 million Australians read Total News, with broad multi-category engagement.

Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.

Trending News
12th Oct

Audience reach, ‘shareability’ get a makeover as new media study mythbusts consumption
Audience reach, ‘shareability’ get a makeover as new media study mythbusts consumption

Trending News
22nd Aug

CMO Perspectives: How Yalumba’s bespoke news media approach is helping the brand build consideration and engagement

Cultural context is critical in how Yalumba tells its distinctive brand story and it is finding it through total news, says CMO, Nicky Gameau.

CMO Perspectives: How Yalumba’s bespoke news media approach is helping the brand build consideration and engagement

Cultural context is critical in how Yalumba tells its distinctive brand story and it is finding it through total news, says CMO, Nicky Gameau.

Trending Media Release
21st Aug

Total News readership: 96 per cent of Australians remain engaged with news

Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to June 2023 and represent news readership across print and digital formats. The latest figures show Total News continuing to retain its broad reach across the country, with 96% of Australians aged 14+ years consuming news in any given month.

Total News readership: 96 per cent of Australians remain engaged with news

Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to June 2023 and represent news readership across print and digital formats. The latest figures show Total News continuing to retain its broad reach across the country, with 96% of Australians aged 14+ years consuming news in any given month.

Trending News
14th Aug

You’re probably not spending enough on one media solution: Here’s why.

New research shows us there is an underleveraged media solution that can deliver against both top and bottom-of-funnel objectives. The question Vanessa Lyons is asking is: Are you harnessing it enough?

You’re probably not spending enough on one media solution: Here’s why.

New research shows us there is an underleveraged media solution that can deliver against both top and bottom-of-funnel objectives. The question Vanessa Lyons is asking is: Are you harnessing it enough?

Trending News
25th Jul

How news builds bottom-of-funnel bang for buck

Research shows brands can 4X the ROI on their marketing investment and deliver double digit growth on customer acquisition and conversion through investment in Total News as the platform to access highly engaged, ‘ready to buy’ customers. Vanessa Lyons delves into the latest research revealing the power of news as a bottom-of-funnel driver.

How news builds bottom-of-funnel bang for buck

Research shows brands can 4X the ROI on their marketing investment and deliver double digit growth on customer acquisition and conversion through investment in Total News as the platform to access highly engaged, ‘ready to buy’ customers. Vanessa Lyons delves into the latest research revealing the power of news as a bottom-of-funnel driver.

Trending News
20th Jun

GroupM ‘responsible journalism’ push to increase ad budgets for news sites via private marketplace.

ThinkNewsBrands executive GM Vanessa Lyons called GroupM’s initiative “a beacon” for industry – most categories and brands, she said, should upweight their budgets fourfold in “Total News”, irrespective of their ESG agendas, citing ROI econometric modelling.

GroupM ‘responsible journalism’ push to increase ad budgets for news sites via private marketplace.

ThinkNewsBrands executive GM Vanessa Lyons called GroupM’s initiative “a beacon” for industry – most categories and brands, she said, should upweight their budgets fourfold in “Total News”, irrespective of their ESG agendas, citing ROI econometric modelling.

Trending News
13th Jun

Total News: Mighty power for mighty sales

Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.

Total News: Mighty power for mighty sales

Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.

Trending News
25th May

A new kind of funnel

Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.

A new kind of funnel

Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.