How do we know news is working? Hear what Australia’s most influential CMOs have to say WATCH NOW

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Capitalising on trust: How news media has helped brands through COVID-19

Reaching 2.7 million Australians before lunchtime every day, during COVID-19, news brands have demonstrated their value as a trusted partner that drives business impacts for Australian brands, says Peter Miller, the CEO of NewsMediaWorks.

These are indeed curious times and I don’t know about you but in times of upheaval, I turn to the people I trust for support and guidance. When the information you require is a matter of life or death, there’s no question. And so it has been reassuring to see brands leverage the established trust of news media to communicate during this time.

I’m sure you’ve heard me wax lyrical about the importance of trust before so I won’t labour the point, but it pays to remember that advertising in news media is the most trusted form of advertising. That’s because the trust and reliance readers place on news brands have a halo effect on advertising found within the medium.

Trending Media Release
27th Sep

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate to 80% or more as quickly as possible.

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate to 80% or more as quickly as possible.

Trending News
14th Sep

In print we trust; Coles ups ante on comms during Covid

At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend.

In print we trust; Coles ups ante on comms during Covid

At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend.

Trending News
8th Sep

New ThinkNewsBrands campaigns features top CMOs to highlight the power of news advertising

ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers

New ThinkNewsBrands campaigns features top CMOs to highlight the power of news advertising

ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers

Trending News
8th Sep

CMOs on the power of news advertising by Edge for ThinkNewsBrands

ThinkNewsBrands, representing premium news publishers, has launched a campaign to showcase the power of advertising in news featuring Australia’s top marketers.

CMOs on the power of news advertising by Edge for ThinkNewsBrands

ThinkNewsBrands, representing premium news publishers, has launched a campaign to showcase the power of advertising in news featuring Australia’s top marketers.

Trending Media Release
7th Sep

CMOs showcase the power of news advertising in new campaign from ThinkNewsBrands

The campaign features marketers from brands including Nissan, Samsung and Marley Spoon outlining how they have used news to great effect.

CMOs showcase the power of news advertising in new campaign from ThinkNewsBrands

The campaign features marketers from brands including Nissan, Samsung and Marley Spoon outlining how they have used news to great effect.

Trending News
1st Sep

Agencies and marketers have an important role to play in the future of Australian news

To ensure trusted, reliable news remains available to us and the generations to come, advertisers and agencies have an important role to play.

Agencies and marketers have an important role to play in the future of Australian news

To ensure trusted, reliable news remains available to us and the generations to come, advertisers and agencies have an important role to play.

Trending News
23rd Aug

Digital news reaches 90% of Australia

The first release of readership figures produced by Roy Morgan for ThinkNewsBrands show news reaching 97% of the Australian population aged 14+.

Digital news reaches 90% of Australia

The first release of readership figures produced by Roy Morgan for ThinkNewsBrands show news reaching 97% of the Australian population aged 14+.

Trending Media Release
23rd Aug

More than 20 million Australians continue to read news

In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+.

More than 20 million Australians continue to read news

In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+.

Trending News
9th Aug

Why The Ad Industry Needs More Of A Collective Consciousness

Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.

Why The Ad Industry Needs More Of A Collective Consciousness

Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.