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Capitalising on trust: How news media has helped brands through COVID-19
Reaching 2.7 million Australians before lunchtime every day, during COVID-19, news brands have demonstrated their value as a trusted partner that drives business impacts for Australian brands, says Peter Miller, the CEO of NewsMediaWorks.
These are indeed curious times and I don’t know about you but in times of upheaval, I turn to the people I trust for support and guidance. When the information you require is a matter of life or death, there’s no question. And so it has been reassuring to see brands leverage the established trust of news media to communicate during this time.
I’m sure you’ve heard me wax lyrical about the importance of trust before so I won’t labour the point, but it pays to remember that advertising in news media is the most trusted form of advertising. That’s because the trust and reliance readers place on news brands have a halo effect on advertising found within the medium.
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At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend.
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ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers
ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers
ThinkNewsBrands, representing premium news publishers, has launched a campaign to showcase the power of advertising in news featuring Australia’s top marketers.
ThinkNewsBrands, representing premium news publishers, has launched a campaign to showcase the power of advertising in news featuring Australia’s top marketers.
The campaign features marketers from brands including Nissan, Samsung and Marley Spoon outlining how they have used news to great effect.
The campaign features marketers from brands including Nissan, Samsung and Marley Spoon outlining how they have used news to great effect.
To ensure trusted, reliable news remains available to us and the generations to come, advertisers and agencies have an important role to play.
To ensure trusted, reliable news remains available to us and the generations to come, advertisers and agencies have an important role to play.
The first release of readership figures produced by Roy Morgan for ThinkNewsBrands show news reaching 97% of the Australian population aged 14+.
The first release of readership figures produced by Roy Morgan for ThinkNewsBrands show news reaching 97% of the Australian population aged 14+.
In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+.
In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+.
Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.
Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.