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Capitalising on trust: How news media has helped brands through COVID-19

Reaching 2.7 million Australians before lunchtime every day, during COVID-19, news brands have demonstrated their value as a trusted partner that drives business impacts for Australian brands, says Peter Miller, the CEO of NewsMediaWorks.

These are indeed curious times and I don’t know about you but in times of upheaval, I turn to the people I trust for support and guidance. When the information you require is a matter of life or death, there’s no question. And so it has been reassuring to see brands leverage the established trust of news media to communicate during this time.

I’m sure you’ve heard me wax lyrical about the importance of trust before so I won’t labour the point, but it pays to remember that advertising in news media is the most trusted form of advertising. That’s because the trust and reliance readers place on news brands have a halo effect on advertising found within the medium.

Trending Media Release
6th Jul

The Readership Works announces call for expressions of interest for emma tender

The Readership Works (TRW) is inviting expressions of interest from research firms to conduct the Australian print audience measurement services from January 2023.

The Readership Works announces call for expressions of interest for emma tender

The Readership Works (TRW) is inviting expressions of interest from research firms to conduct the Australian print audience measurement services from January 2023.

Trending Media Release
22nd Jun

Australian recycling success story: 68% of Australian newsprint recovered in 2019

Despite the loss of offshore recycling options, in 2019, Australia recorded one of the best rates of newsprint recycling in the world

Australian recycling success story: 68% of Australian newsprint recovered in 2019

Despite the loss of offshore recycling options, in 2019, Australia recorded one of the best rates of newsprint recycling in the world

Trending Media Release
1st Jun

News media delivers record readership as news brands reach 18.2m Australians

Australian news media brands have delivered record readership of 18.2m, reaching more than nine out of 10 Australians (96%), the highest since the inception of emmaTM (Enhanced Media Metrics Australia) in 2013.

News media delivers record readership as news brands reach 18.2m Australians

Australian news media brands have delivered record readership of 18.2m, reaching more than nine out of 10 Australians (96%), the highest since the inception of emmaTM (Enhanced Media Metrics Australia) in 2013.

man sitting on bench reading newspaper

Trending Media Release
4th May

Australia’s leading content creators highlight growth opportunities for brands advertising during CV-19

Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19.

Australia’s leading content creators highlight growth opportunities for brands advertising during CV-19

Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19.