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Digital news readership records ninth straight quarter of growth

Latest emma figures show news brands continue their digital growth trajectory with an 8% increase for the 12 months to December 2020.

The latest release of emmaTM (Enhanced Media Metrics Australia) for the 12 months to 30 December 2020 shows an 8% increase in digital readership compared to the same period a year prior. This is the ninth consecutive quarter of digital growth for news brands.

Overall, news brands saw a 2% cross-platform increase with a total readership of 18 million for the period, reaching 94% of the population aged 14+.

Across measured digital platforms, news brands reached 16.9 million Australians representing 89% of the population aged 14+. Print reach was 10.8 million, 57% of Australians.

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Credible news and information has never been more important to Australians and this is reflected by the latest readership data, particularly for digital which is unsurprising given changed consumer media consumption habits of the past 12 months and the increase in working from home.
Mal Dale
General Manager, The Readership Works

SOURCES:

emmaTM – Survey conducted by Ipsos Connect, People 14+, 12 months ending December 2020. Print Readership is based on average last four weeks.
Digital news media readership is based on last four weeks soft calibrated to DCR.
News brands are defined as member companies of ThinkNewsBrands including Nine, News Corp Australia and Seven West Media’s West Australian Newspapers.

Media Enquiries
Brooke Hemphill
bhemphill@premiumcontentalliance.com.au
0419 351 445

About emma
emmaTM (Enhanced Media Metrics Australia) is Australia’s cross-platform audience insights metric built for the digital age. emmaTM was developed for The Readership Works (TRW) by independent research companies Ipsos and Nielsen. The Media Federation of Australia was involved in the development of emmaTM and sits on the Technical Committee. emmaTM is independently audited by Dr Rob Hall.

Find out more:
emma.com.au

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