Total News readership continues to grow, reaching 20.5 million Australians DOWNLOAD THE LATEST REPORT NOW
Hear from Australia’s most influential CMOs on how to drive growth WATCH NOW

Trending

Digital news readership records ninth straight quarter of growth

Latest emma figures show news brands continue their digital growth trajectory with an 8% increase for the 12 months to December 2020.

The latest release of emmaTM (Enhanced Media Metrics Australia) for the 12 months to 30 December 2020 shows an 8% increase in digital readership compared to the same period a year prior. This is the ninth consecutive quarter of digital growth for news brands.

Overall, news brands saw a 2% cross-platform increase with a total readership of 18 million for the period, reaching 94% of the population aged 14+.

Across measured digital platforms, news brands reached 16.9 million Australians representing 89% of the population aged 14+. Print reach was 10.8 million, 57% of Australians.

Top 10 Most Read Mastheads
Credible news and information has never been more important to Australians and this is reflected by the latest readership data, particularly for digital which is unsurprising given changed consumer media consumption habits of the past 12 months and the increase in working from home.
Mal Dale
General Manager, The Readership Works

SOURCES:

emmaTM – Survey conducted by Ipsos Connect, People 14+, 12 months ending December 2020. Print Readership is based on average last four weeks.
Digital news media readership is based on last four weeks soft calibrated to DCR.
News brands are defined as member companies of ThinkNewsBrands including Nine, News Corp Australia and Seven West Media’s West Australian Newspapers.

Media Enquiries
Brooke Hemphill
bhemphill@premiumcontentalliance.com.au
0419 351 445

About emma
emmaTM (Enhanced Media Metrics Australia) is Australia’s cross-platform audience insights metric built for the digital age. emmaTM was developed for The Readership Works (TRW) by independent research companies Ipsos and Nielsen. The Media Federation of Australia was involved in the development of emmaTM and sits on the Technical Committee. emmaTM is independently audited by Dr Rob Hall.

Find out more:
emma.com.au

Contact us for media enquiries

Trending Media Release
23rd May

Total News readership continues to grow

Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14.

Total News readership continues to grow

Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14.

Trending News
6th Apr

Increase in readership and advertising revenue highlights the successful evolution of Total News

In recent years we have witnessed an incredible evolution in media. Traditional notions of media formats and channels have blurred.

Increase in readership and advertising revenue highlights the successful evolution of Total News

In recent years we have witnessed an incredible evolution in media. Traditional notions of media formats and channels have blurred.

Trending Media Release
16th Mar

Australian publishers forge partnership with REDcycle, launch advertising campaign

Ahead of Global Recycling Day on March 18, Australia’s major publishers have created a partnership with REDcycle further elevating the industry’s green credentials.

Australian publishers forge partnership with REDcycle, launch advertising campaign

Ahead of Global Recycling Day on March 18, Australia’s major publishers have created a partnership with REDcycle further elevating the industry’s green credentials.

Trending Media Release
28th Feb

Total News readership increases in all states, reaches 97% of adult population

The latest release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 0.9 per cent compared to the same period last year.

Total News readership increases in all states, reaches 97% of adult population

The latest release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 0.9 per cent compared to the same period last year.

Trending News
31st Jan

The power of news: How an integrated campaign drove awareness and consideration for MYOB at tax time

A cross-platform news advertising and content initiative helped MYOB amplify its message and cut through the noise at tax time, enabling the business management platform to engage SMEs, deliver brand lift and drive longer term conversion.

The power of news: How an integrated campaign drove awareness and consideration for MYOB at tax time

A cross-platform news advertising and content initiative helped MYOB amplify its message and cut through the noise at tax time, enabling the business management platform to engage SMEs, deliver brand lift and drive longer term conversion.

Trending News
23rd Nov

Targeting under 40s? It’s time to wake up to news

Every week, more Australians under the age of 40 engage with news than any other channel – including social media. Here’s why agencies should plan campaigns to include news as a channel.

Targeting under 40s? It’s time to wake up to news

Every week, more Australians under the age of 40 engage with news than any other channel – including social media. Here’s why agencies should plan campaigns to include news as a channel.

Trending News
3rd Nov

The Youth Chapter reports 90% of under 40s engage with news every month

A new report released by ThinkNewsBrands, The Youth Chapter, draws on Roy Morgan data and provides a detailed analysis of Total News consumption for the under 40 demographic.

The Youth Chapter reports 90% of under 40s engage with news every month

A new report released by ThinkNewsBrands, The Youth Chapter, draws on Roy Morgan data and provides a detailed analysis of Total News consumption for the under 40 demographic.

Trending Media Release
1st Nov

Nine in 10 under 40s engage with news every month, more than any other channel

A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news.

Nine in 10 under 40s engage with news every month, more than any other channel

A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news.

Trending News
29th Oct

Mi3 Podcast: Where audiences have shifted post-Covid

Editors at The Age, The Australian, The Herald and The West Australian on where audiences have shifted post-Covid – and the rich pools advertisers should be fishing in

Mi3 Podcast: Where audiences have shifted post-Covid

Editors at The Age, The Australian, The Herald and The West Australian on where audiences have shifted post-Covid – and the rich pools advertisers should be fishing in