Media research guru, leading Australian CMOs join CMO virtual event line-up

Published CMO.com.au

Ground-breaking research into the brand building and business impact of news media advertising will be front and centre at CMO’s latest virtual event on 18 March.

Media research guru and CEO of MediaScience, Dr Duane Varan, will join a line-up of speakers including marketing chiefs from Marley Spoon and Nissan Australia plus the GM of ThinkNewsBrands to explore how marketers can reframe perceptions of old-school advertising in the new consumer normal.

This very special event will take place on 18 March 2021 at 11am AEDT and kick off with the results of MediaScience’s world-first research into how news brands present a distinctive and contextually relevant way of addressing changing consumer forces by offering brands a unique blend of visibility, recall, trust and impact.