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News advertising outperforms Facebook, YouTube
By Mariam Cheik-Hussein
Published adnews.com.au
Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.
The study, commissioned by industry group ThinkNewsBrands and overseen by MediaScience CEO Dr Duane Varan, looked at advertising in news compared to Facebook and YouTube and set out to understand the impact news platforms have along the path to purchase by measuring key metrics across short and long term memory, as well as brand lift.
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To ensure trusted, reliable news remains available to us and the generations to come, advertisers and agencies have an important role to play.
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In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+.
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Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.
Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.
