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News advertising outperforms Facebook, YouTube


By Mariam Cheik-Hussein
Published adnews.com.au

Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.

The study, commissioned by industry group ThinkNewsBrands and overseen by MediaScience CEO Dr Duane Varan, looked at advertising in news compared to Facebook and YouTube and set out to understand the impact news platforms have along the path to purchase by measuring key metrics across short and long term memory, as well as brand lift.


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Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement.

Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement.

Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.

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