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Trending

News advertising outperforms Facebook, YouTube


By Mariam Cheik-Hussein
Published adnews.com.au

Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.

The study, commissioned by industry group ThinkNewsBrands and overseen by MediaScience CEO Dr Duane Varan, looked at advertising in news compared to Facebook and YouTube and set out to understand the impact news platforms have along the path to purchase by measuring key metrics across short and long term memory, as well as brand lift.


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Written news reaches an incredible 97 per cent of Australians aged 14+ each month.

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Written news reaches an incredible 97 per cent of Australians aged 14+ each month.

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Latest readership figures reveal 20.8 million Australians read Total News, with broad multi-category engagement.

Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.

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Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.

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Total News readership: 96 per cent of Australians remain engaged with news

Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to June 2023 and represent news readership across print and digital formats. The latest figures show Total News continuing to retain its broad reach across the country, with 96% of Australians aged 14+ years consuming news in any given month.