Nine in 10 young Australians read news every month, a figure far greater than any other media channel DOWNLOAD REPORT NOW
Hear from Australia’s most influential CMOs on how to drive growth WATCH NOW

Trending

Nicholas Gray appointed Chair of ThinkNewsBrands board

Industry organisation appoints top news executives as chair and new board member

ThinkNewsBrands has today announced Nicholas Gray’s appointment as Chair of the board.

Formed in 2020, ThinkNewsBrands delivers empirical evidence and insights around how Australians engage with news demonstrating the impact of advertising in the channel. The organisation is funded by News Corp Australia, Nine and Seven West Media.

Gray has been a board member since the formation of ThinkNewsBrands in 2020 and steps up as Chair following the departure of Chris Janz. He is Managing Director of The Australian, NSW and Prestige Titles for News Corp Australia, a role he has held for the past two and a half years. Prior to that, he was the CEO of The Australian.

ThinkNewsBrands serves an important role resetting perceptions about news and highlighting the effectiveness of Total News. With more than 19 million people engaging with news every week, and audiences continuing to increase as Australians seek critical news and information, news, in print and digital, is a standalone media channel with reach leading the way.
Nicholas Gray
Managing Director, The Australian, NSW and Prestige Titles, News Corp Australia

“I’d like to thank Chris for his contribution as inaugural chair. During his tenure, we appointed General Manager Vanessa Lyons, migrated measurement of news readership to Roy Morgan and delivered important research. I’m looking forward to working with my fellow board members and the ThinkNewsBrands team to continue this great work.”

Nine’s Managing Director – Publishing, James Chessell, has also joined the board. Chessell recently stepped into the Managing Director role at Nine and prior to that was the Executive Editor of The Sydney Morning Herald and The Age following an impressive career as a journalist and editor working across Nine’s three main mastheads as well as The Australian.

Chessell said: “I’m thrilled to bring my editorial experience to the ThinkNewsBrands board as we continue to future-proof quality journalism through advertising support. To me, this role signifies a commitment to advocating on behalf of news and the people who produce it.”

The third board position is held by Nathan Cave, Chief Advertising Officer for Seven West Media’s West Australian division.

ThinkNewsBrands General Manager Vanessa Lyons said: “These appointments solidify the balance of expertise across the board and the wider ThinkNewsBrands organisation. Between us we have marketing, sales and editorial experience which will continue to help with our vital work supporting Australian journalists and ensuring marketers understand the power of news. I’m excited to work with Nicholas, James and Nathan moving forward.”


Media Enquiries
Brooke Hemphill
bhemphill@premiumcontentalliance.com.au
0419 351 445

Contact us for media enquiries

Trending News
23rd Nov

Targeting under 40s? It’s time to wake up to news

Every week, more Australians under the age of 40 engage with news than any other channel – including social media. Here’s why agencies should plan campaigns to include news as a channel.

Targeting under 40s? It’s time to wake up to news

Every week, more Australians under the age of 40 engage with news than any other channel – including social media. Here’s why agencies should plan campaigns to include news as a channel.

Trending News
3rd Nov

The Youth Chapter reports 90% of under 40s engage with news every month

A new report released by ThinkNewsBrands, The Youth Chapter, draws on Roy Morgan data and provides a detailed analysis of Total News consumption for the under 40 demographic.

The Youth Chapter reports 90% of under 40s engage with news every month

A new report released by ThinkNewsBrands, The Youth Chapter, draws on Roy Morgan data and provides a detailed analysis of Total News consumption for the under 40 demographic.

Trending Media Release
1st Nov

Nine in 10 under 40s engage with news every month, more than any other channel

A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news.

Nine in 10 under 40s engage with news every month, more than any other channel

A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news.

Trending News
29th Oct

Mi3 Podcast: Where audiences have shifted post-Covid

Editors at The Age, The Australian, The Herald and The West Australian on where audiences have shifted post-Covid – and the rich pools advertisers should be fishing in

Mi3 Podcast: Where audiences have shifted post-Covid

Editors at The Age, The Australian, The Herald and The West Australian on where audiences have shifted post-Covid – and the rich pools advertisers should be fishing in

Trending Media Release
27th Sep

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate to 80% or more as quickly as possible.

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate to 80% or more as quickly as possible.

Trending News
14th Sep

In print we trust; Coles ups ante on comms during Covid

At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend.

In print we trust; Coles ups ante on comms during Covid

At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend.

Trending News
8th Sep

New ThinkNewsBrands campaigns features top CMOs to highlight the power of news advertising

ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers

New ThinkNewsBrands campaigns features top CMOs to highlight the power of news advertising

ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers

Trending News
8th Sep

CMOs on the power of news advertising by Edge for ThinkNewsBrands

ThinkNewsBrands, representing premium news publishers, has launched a campaign to showcase the power of advertising in news featuring Australia’s top marketers.

CMOs on the power of news advertising by Edge for ThinkNewsBrands

ThinkNewsBrands, representing premium news publishers, has launched a campaign to showcase the power of advertising in news featuring Australia’s top marketers.

Trending Media Release
7th Sep

CMOs showcase the power of news advertising in new campaign from ThinkNewsBrands

The campaign features marketers from brands including Nissan, Samsung and Marley Spoon outlining how they have used news to great effect.

CMOs showcase the power of news advertising in new campaign from ThinkNewsBrands

The campaign features marketers from brands including Nissan, Samsung and Marley Spoon outlining how they have used news to great effect.