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ThinkNewsBrands ‘landmark’ research finds ads next to news have higher recall
By Brittney Rigby
Published mumbrella.com.au
Brands with ads running in newspapers are remembered 8.5 times better, a ThinkNewsBrands study has found, with unprompted recall of 34% compared to 4% for ‘run of the internet’ ads.
The Benchmark Series is the biggest piece of research ever conducted locally into cross-media advertising effectiveness, and involved printing different versions of newspapers, featuring different ads, and distributing them to the more than 5,000 research participants.
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Written news reaches an incredible 97 per cent of Australians aged 14+ each month.
Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97% (or 21.4M) of Australians aged 14+ consuming news in any given month.
Written news reaches an incredible 97 per cent of Australians aged 14+ each month.
Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97% (or 21.4M) of Australians aged 14+ consuming news in any given month.