Trending
ThinkNewsBrands ‘landmark’ research finds ads next to news have higher recall
By Brittney Rigby
Published mumbrella.com.au
Brands with ads running in newspapers are remembered 8.5 times better, a ThinkNewsBrands study has found, with unprompted recall of 34% compared to 4% for ‘run of the internet’ ads.
The Benchmark Series is the biggest piece of research ever conducted locally into cross-media advertising effectiveness, and involved printing different versions of newspapers, featuring different ads, and distributing them to the more than 5,000 research participants.
Contact us for media enquiries
Related News
At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend.
At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend.
ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers
ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers
ThinkNewsBrands, representing premium news publishers, has launched a campaign to showcase the power of advertising in news featuring Australia’s top marketers.
ThinkNewsBrands, representing premium news publishers, has launched a campaign to showcase the power of advertising in news featuring Australia’s top marketers.
The campaign features marketers from brands including Nissan, Samsung and Marley Spoon outlining how they have used news to great effect.
The campaign features marketers from brands including Nissan, Samsung and Marley Spoon outlining how they have used news to great effect.
To ensure trusted, reliable news remains available to us and the generations to come, advertisers and agencies have an important role to play.
To ensure trusted, reliable news remains available to us and the generations to come, advertisers and agencies have an important role to play.
The first release of readership figures produced by Roy Morgan for ThinkNewsBrands show news reaching 97% of the Australian population aged 14+.
The first release of readership figures produced by Roy Morgan for ThinkNewsBrands show news reaching 97% of the Australian population aged 14+.
In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+.
In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+.
Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.
Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.
