Trending
CMOs showcase the power of news advertising in new campaign from ThinkNewsBrands
The campaign features marketers from brands including Nissan, Samsung and Marley Spoon outlining how they have used news to great effect.
ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers.
An extension of the ThinkNewsBrands brand platform, The Whole Story, the campaign highlights how news advertising has helped to solve key marketing challenges in a range of brand categories including automotive, finance, e-commerce and electronics.
Featuring bold portraiture of some of Australia’s most accomplished Chief Marketing Officers (CMOs) and a series of testimonial style videos, the campaign will run across the print and digital assets of ThinkNewsBrands shareholders including The Australian Financial Review, The West Australian and The Australian in addition to trade media placement.
Created by Edge for ThinkNewsBrands, the first instalment sees Nissan Marketing Director Geraldine Davys explaining how news does the heavy lifting allowing the brand to target the right customer, at the right time and with the right message.
In the coming months, the campaign will feature high-profile CMOs including Marley Spoon Chief Marketing and Growth Officer Kate Whitney, former Samsung Chief Marketing Officer Josh Grace and former ANZ Bank Head of Personalisation, Group Marketing Trisca Scott-Branagan.
Edge Executive Director, Account Management Nicole Gardner said: “It’s been an honour to hero the rockstars of our industry – CMOs – and hearing how they are using news to support their businesses in creative and strategic ways. Advertising in news works and this campaign shows us how.”
CREDITS
Client: ThinkNewsBrands
General Manager – Vanessa Lyons
Head of Marketing – Rowena Newman
Campaign Manager – Christina Brown
Agency: Edge
Motion: Harry Roth
Art Director: Callum Foot
Copywriter: Will Bassett
Designer: Sophie Millican
Senior Account Director: Alice Sherrah
Executive Director, Account Management: Nicole Gardner
Media Enquiries
Brooke Hemphill
bhemphill@premiumcontentalliance.com.au
0419 351 445
Contact us for media enquiries
Related News
Every week, more Australians under the age of 40 engage with news than any other channel – including social media. Here’s why agencies should plan campaigns to include news as a channel.
Every week, more Australians under the age of 40 engage with news than any other channel – including social media. Here’s why agencies should plan campaigns to include news as a channel.
A new report released by ThinkNewsBrands, The Youth Chapter, draws on Roy Morgan data and provides a detailed analysis of Total News consumption for the under 40 demographic.
A new report released by ThinkNewsBrands, The Youth Chapter, draws on Roy Morgan data and provides a detailed analysis of Total News consumption for the under 40 demographic.
A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news.
A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news.
Editors at The Age, The Australian, The Herald and The West Australian on where audiences have shifted post-Covid – and the rich pools advertisers should be fishing in
Editors at The Age, The Australian, The Herald and The West Australian on where audiences have shifted post-Covid – and the rich pools advertisers should be fishing in
A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate to 80% or more as quickly as possible.
A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate to 80% or more as quickly as possible.
At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend.
At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend.
ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers
ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers
ThinkNewsBrands, representing premium news publishers, has launched a campaign to showcase the power of advertising in news featuring Australia’s top marketers.
ThinkNewsBrands, representing premium news publishers, has launched a campaign to showcase the power of advertising in news featuring Australia’s top marketers.
To ensure trusted, reliable news remains available to us and the generations to come, advertisers and agencies have an important role to play.
To ensure trusted, reliable news remains available to us and the generations to come, advertisers and agencies have an important role to play.